Our Vision

“To be the leading braiding academy dedicated to excellence in education, where hands-on training and mentorship empower individuals to master their craft, build confidence, and embrace the art of braiding.”

Our Slogan: Braid, Learn, Grow

Our Services

  • Person braiding hair with a comb and synthetic hair.

    Need An Appointment?

    We offer braids, crochet styles, and natural hairstyles for all ages—kids to adults. Choose what works best for you with in-office or mobile services designed for your comfort and convenience!

    BOOK NOW
  • Two women practicing hairstyling techniques on a mannequin head, with one instructing the other in a classroom setting.

    1 on 1 Coaching

    Get personalized attention with private or small group coaching, led by a skilled instructor. Whether you're just starting or refining your technique, each session is tailored to your skill level and goals.

    Choose from 1-on-1 lessons for focused guidance or small group sessions with friends for a fun, collaborative learning experience. Perfect for learning at your own pace and mastering new styles with confidence.

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  • Woman in a classroom writing in a notebook at a desk with a mannequin head and hair styling tools. Large windows in the background.

    1-Day Braiding Classes

    Our 1-day braiding class is available in two levels — Beginner and Advanced — so you can start where you’re most comfortable.

    Beginner Class: Perfect for those new to braiding! Learn the fundamentals including proper hand placement, braid formation, and essential tools to set a strong foundation.

    Advanced Class: For those with basic experience ready to level up. Dive straight into hands-on techniques like knotless braids, box braids, feed-in braids, and more.

    All materials are provided — just come ready to learn and braid!

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  • Group of people in a classroom holding mannequin heads used for braiding practice in a hair styling class.

    Elite Braiding Academy 6-Week Hybrid Program

    Join our Elite Braiding Academy is a 6-week program designed for those ready to turn their passion into a profession — perfect for beginners and experienced braiders alike.

    With over 20 hours of intense, hands-on training, you'll learn everything from braid techniques to business setup and branding — all guided by expert instructors.

    This hybrid program includes virtual and in-person sessions, digital resources, and ends with a graduation showcase.

    Specifically designed for those looking to start a braiding business and obtain their license in South Carolina.

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  • Woman smiling in white blazer surrounded by greenery and a vintage lamp.

    Business Coaching

    Our Business Coaching program provides personalized support to help you build, launch, and scale your brand. Get expert help with strategic planning, business setup, marketing, pricing, and more…

    SCHEDULE YOUR DISCOVERY CALL TODAY
  • Person smiling with curly hair, wearing a black "Optimal Braids" t-shirt with QR code.

    Hire Us?

    Book us for birthday parties, pop-up events, school programs, workshops, and educational events. Create a memorable, polished experience your guests will love.

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  • Cover of 'The Ultimate Guide to Choosing Stylish & Long-Lasting Protective Styles.' Features images of hair braiding and the Optimal Braids logo. Contact details for Alicia Wilson, owner and braider, are included.

    Optimal's Braiding Store

    Shop our exclusive eBooks, merch, and must-have braid essentials—combs, gels, foams, and more. Style, learn, and shop all in one place!

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