Our Vision

“To be the leading braiding academy dedicated to excellence in education, where hands-on training and mentorship empower individuals to master their craft, build confidence, and embrace the art of braiding.”

Our Services

  • Two women practicing hair styling techniques on a mannequin head, one with braids and the other focused on the task.

    1 on 1 Coaching

    Get personalized attention with private or small group coaching, led by a skilled instructor. Whether you're just starting or refining your technique, each session is tailored to your skill level and goals.

    Choose from 1-on-1 lessons for focused guidance or small group sessions with friends for a fun, collaborative learning experience. Perfect for learning at your own pace and mastering new styles with confidence.

  • 1-Day Braiding Classes

    Our 1-day braiding class is available in two levels — Beginner and Advanced — so you can start where you’re most comfortable.

    Beginner Class: Perfect for those new to braiding! Learn the fundamentals including proper hand placement, braid formation, and essential tools to set a strong foundation.

    Advanced Class: For those with basic experience ready to level up. Dive straight into hands-on techniques like knotless braids, box braids, feed-in braids, and more.

    All materials are provided — just come ready to learn and braid!

  • Elite Braiding Academy 6-Week Hybrid Program

    Join our Elite Braiding Academy is a 6-week program designed for those ready to turn their passion into a profession — perfect for beginners and experienced braiders alike.

    With over 20 hours of intense, hands-on training, you'll learn everything from braid techniques to business setup and branding — all guided by expert instructors.

    This hybrid program includes virtual and in-person sessions, digital resources, and ends with a graduation showcase.

    Specifically designed for those looking to start a braiding business and obtain their license in South Carolina.

  • Need An Appointment?

    We offer braids, crochet styles, and natural hairstyles for all ages—kids to adults. Choose what works best for you with in-office or mobile services designed for your comfort and convenience!

  • Business Coaching

    Our Business Coaching program provides personalized support to help you build, launch, and scale your brand. Get expert help with strategic planning, business setup, marketing, pricing, and more…

  • Website Building + Additional Online Services

    We create user-friendly websites using SquareSpace, tailored for small business owners in the beauty industry. Our services include online booking integration, digital products like e-books, and reliable remote admin support—everything you need to run your business smoothly and professionally.

  • Hire Us?

    Book us for birthday parties, pop-up events, school programs, workshops, and educational events. Create a memorable, polished experience your guests will love.

  • Optimal's Braiding Store

    Your one-stop braiding destination! We offer expert braiding services, hands-on lessons, and bookings for events like parties, pop-ups, and school programs.

    Shop our exclusive eBooks, merch, and must-have braid essentials—combs, gels, foams, and more. Style, learn, and shop all in one place!